Cherokee Inc. (NASDAQ:CHKE) last traded at $3.11 with shares having a low of $3.00 and a high of $3.25. The swing qualifies the stock as one of the most volatile of the day.
Shares last traded at $3.11 which is significantly lower than the 50 day moving average which is $4.27 and which is quite a bit below the 200 day moving average of $6.84. The 50 day moving average went down by -27.17% and the 200 day average moved down $-3.73.
Traders are more bearish recently if you watch the motion in short interest. The company realized a rise in short interest of 11.19% between August 15, 2017 and August 31, 2017. Short interest increased 40,526 over that timeframe. Days to cover increased from 4.0 to 6.0 and the short interest percentage is 0.03% as of August 31.
There has been some buying insider activity on Cherokee Inc. (NASDAQ:CHKE) recently. Susan E. Engel, Director reported the purchase of 1,000 shares of CHKE stock. The shares were purchased at an average price of $5.00. The Director now owns $5,000 of the stock according to the SEC filing. As of the latest earnings report the EPS was $-1.73 and is expected to be $0.32 for the current year with 13,950,000 shares outstanding. Next quarter’s EPS is forecasted to be $0.24 and the next full year EPS is projected to be $0.55.
Cherokee Inc., launched on May 17, 1988, is a marketer and manager of a portfolio of fashion and lifestyle brands it owns or represents, licensing the Cherokee, Liz Lange, Completely Me by Liz Lange, Hawk, Tony Hawk, Sideout, Carole Little, Everyday California , Flip Flop Shops and ale by alessandra brands and related brands in various consumer product categories and sectors. The Company operates in the segment of marketing and licensing of brand names and trademarks for apparel, footwear and accessories. The Company is a licensor of style focused lifestyle brands for apparel, footwear, home products and accessories. It performs a range of services, including marketing, solicitation of licensees, contract negotiations, and administration and maintenance of license or distribution agreements, among others. The Company operates in the United States, Canada, Latin America, Asia, the United Kingdom and Europe. Its brands are licensed with retail and wholesale licensees in over 50 countries and approximately 9,000 retail locations..